Sunday, August 30, 2009

OBJECTIVES OF LIFE INSURANCE MARKETING

The first and formost objective of all marketing activities is the satisfying of human wants. Besides life insurance has other objectives too. Some of the objectives are :
  1. Spread of life insurance message
  2. Mobilization of savings in the form of pension
  3. Profit maximization
  4. Successful distribution of life insurance products
  5. Improving customer services
  6. Increasing customer base and its spread
  7. Developing corporate image
  8. Developing guiding policies and their implementation for a good result
  9. Suggest solution by studying the problems relating to life insurance business.

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